E-mail Marketing for business growth

Email Marketing: Essential Skills for Digital Marketers.

There are many channels and tools that are available to digital marketers and more are released regularly like the Facebook messenger chatbots.  Email marketing has been around for a long time and it still remains the most effective channel for sales conversion, engagement and building relationships with existing clients and followers. The following stats support that fact.

email marketing stats
Courtesy of neilpatel.com

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Why having Website Management skills is important for Marketers

The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients.

As a marketer or entrepreneur, it is very important that you learn to manage websites Continue reading “Why having Website Management skills is important for Marketers”

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Tips for determining content for a Business Website

In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line.

What should customers do?

Websites must make the customers take an action towards becoming a customer. An effective website must have content that helps visitors to take the desired action.

The desired action could be any of these and more:

1. Start using the service online.

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7 Essential Skills of Professional Digital Marketers

Here are some of the essential skills every professional digital marketer needs. Learn and master these to become a very good digital marketer.

The demand for digital marketing professionals is rapidly increasing around the world. One of the beauties of the roles in the digital world is that the professionals can work from anywhere in the world.

But what exactly should a digital marketer be expected to know? Continue reading “7 Essential Skills of Professional Digital Marketers”

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Africa is Dark Continent! Racism? No…it’s a fact and we can change it

Dark continent? That’s racism! Wait, let me explain. Can you see in the dark? No, I can’t! Well, you cannot see what is in Africa from outside. That’s I am saying it’s a dark continent because no one can easily find something in Africa especially on the internet. And this can be changed and that why I am writing about it. Continue reading “Africa is Dark Continent! Racism? No…it’s a fact and we can change it”

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Building a Strong LinkedIn Profile [Info-graphic]

Whether you want to network in your industry, get business leads or become an influencer in your area of speciality, creating a strong LinkedIn profile is a good way to get started. I have personally benefited from taking the time to attend my LinkedIn profile over the past four months. Continue reading “Building a Strong LinkedIn Profile [Info-graphic]”

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Why Everyone At Your Workplace Needs Google Digital Skills Training

Google Digital Skills Training is a program running in Zimbabwe since February 2017. It may sound like a low-value offer from Google or a campaign for pushing their products into the newly emerging African markets. Primarily Google is not pushing its products in Africa using the Digital Skills Training but they are promoting the use of the internet for the benefit of African young people. Continue reading “Why Everyone At Your Workplace Needs Google Digital Skills Training”

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How to go past 5 common challenges for African entrepreneurs.

Even though the Internet is available in Africa and it is growing faster than anywhere else in the world, many digital entrepreneurs struggle to make the most of this resource. There are many struggles in Africa generally which hinder the progress of the continent in the digital space, but I believe that with a very small mental shift, we can have globally disruptive technology emerging from Africa. Continue reading “How to go past 5 common challenges for African entrepreneurs.”

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Government Embraces Google Digital Skills Training Program

On Wednesday the 15th of March 2017, the Government of Zimbabwe officially gave a green light to the Google Digital Skills program. Deputy Minister for Information Communication Technology, Postal and Courier Services, Hon Deputy Minister Dr W. Mlambo (MP) officially launched the program in Harare yesterday evening. Continue reading “Government Embraces Google Digital Skills Training Program”

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