The Basic Digital Marketing Training is three hours long training that aims to equip participants with a solid practical set out into professional digital marketing. The training assumes that each trainee has a business to market using digital marketing techniques.

Whats covered in this training

Here outline of the training:

  1. Introduction to Digital Marketing
    • Definitions
    • Difference between Traditional & Digital
    • African Context
  2. Google My Business
    • The quickest way to be visible on Google
    • Showing your location on Google Maps
  3. Digital Marketing Framework
    • Traffic Generation
    • Lead Generation
    • Lead Nurturing
    • Conversions
    • Measuring and Analytics
  4. LinkedIn Profile (Personal)
    • Self-Promotion
    • Basics of Online Personal Branding

Registration Fee: $10
Duration: 3 hrs

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