E-mail Marketing for business growth

Email Marketing: Essential Skills for Digital Marketers.

There are many channels and tools that are available to digital marketers and more are released regularly like the Facebook messenger chatbots.  Email marketing has been around for a long time and it still remains the most effective channel for sales conversion, engagement and building relationships with existing clients and followers. The following stats support that fact.

email marketing stats
Courtesy of neilpatel.com

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Why Digital Skills are key to successful entrepreneurship

Credit: http://www.za.undp.org

Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach decades ago. So how can digital skills lead to successful entrepreneurship? Continue reading “Why Digital Skills are key to successful entrepreneurship”

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Why having Website Management skills is important for Marketers

The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients.

As a marketer or entrepreneur, it is very important that you learn to manage websites Continue reading “Why having Website Management skills is important for Marketers”

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Tips for determining content for a Business Website

In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line.

What should customers do?

Websites must make the customers take an action towards becoming a customer. An effective website must have content that helps visitors to take the desired action.

The desired action could be any of these and more:

1. Start using the service online.

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7 Essential Skills of Professional Digital Marketers

Here are some of the essential skills every professional digital marketer needs. Learn and master these to become a very good digital marketer.

The demand for digital marketing professionals is rapidly increasing around the world. One of the beauties of the roles in the digital world is that the professionals can work from anywhere in the world.

But what exactly should a digital marketer be expected to know? Continue reading “7 Essential Skills of Professional Digital Marketers”

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