Digital marketing relevance in Zimbabwe

The explosion of digital marketing is no longer a relatively new revolution. Today, the internet is creating enough opportunities, and everyone knows that it has changed how businesses operate, governments function, and consumers behave. With the advent and power of the internet- a tool that now connects people to vast amounts of information and to one another- it has allowed the formation of virtual communities that empower people in their decision making. Continue reading “Digital marketing relevance in Zimbabwe”

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12 Signs Of ‘Me Too’ Business Websites

‘Me too’ websites? Yes, the pressure to become modern pushes some people to create websites for their businesses. Imagine a situation where 60% or more of your customers are convinced by your website to work with you! ‘Me too’ websites are the reason why people don’t experience these possibilities.

‘Me too’ websites are those created because everyone else seems to have one. These are websites created without a clear measurable business objective.

A website is a business tool that has the capacity to either contribute to any business. In some cases, websites become the centrepiece of the business. When done right websites can become so essential to the business such that they make it into the monthly reports generated by CEOs for their board of directors. Continue reading “12 Signs Of ‘Me Too’ Business Websites”

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E-mail Marketing for business growth

Email Marketing: Essential Skills for Digital Marketers.

There are many channels and tools that are available to digital marketers and more are released regularly like the Facebook messenger chatbots.  Email marketing has been around for a long time and it still remains the most effective channel for sales conversion, engagement and building relationships with existing clients and followers. The following stats support that fact.

email marketing stats
Courtesy of

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Why Digital Skills are key to successful entrepreneurship


Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach decades ago. So how can digital skills lead to successful entrepreneurship? Continue reading “Why Digital Skills are key to successful entrepreneurship”

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Why having Website Management skills is important for Marketers

The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients.

As a marketer or entrepreneur, it is very important that you learn to manage websites Continue reading “Why having Website Management skills is important for Marketers”

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Tips for determining content for a Business Website

In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line.

What should customers do?

Websites must make the customers take an action towards becoming a customer. An effective website must have content that helps visitors to take the desired action.

The desired action could be any of these and more:

1. Start using the service online.

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7 Essential Skills of Professional Digital Marketers

Here are some of the essential skills every professional digital marketer needs. Learn and master these to become a very good digital marketer.

The demand for digital marketing professionals is rapidly increasing around the world. One of the beauties of the roles in the digital world is that the professionals can work from anywhere in the world.

But what exactly should a digital marketer be expected to know? Continue reading “7 Essential Skills of Professional Digital Marketers”

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