Marketing has changed over the past years with the introduction of digital technology. To drive sales, become relevant and make businesses in this generation, digital marketing expertise is a requirement. The budgets for digital marketing are ever increasing with over 119 billion estimated for 2017. With increasing budgets come increased expectations. Marketers need to understand digital marketing not from a familiarisation standpoint but a practical effective engaged learning. As the global digital economy grows, the need for real digital marketing experts in sky rocketing. This course is designed to be an entry point for anyone who wants to be a recognised digital marketer. The professional diploma will help you kick-start this exciting journey to becoming a professional digital marketer who has results. Whether you are seasoned business owner who wants to take his business online or a beginner, this course is the perfect for you to get started.
Did you know?
90% of the people who are practising digital marketers are not certified. In a formal world, they cannot prove their knowledge. 95% of all certified digital marketers are promoted in their workplaces. AfroDigital Skills Training offers this course to close the gap between the skills set of African professionals to those in the first world countries. Our graduates have been adopted into reputable organisations as experts in digital marketing.
Who is this course for?
- Marketing Executives, Managers, Senior Management
- IT Managers
- Business owners
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organisation
- Anyone looking to pursue a career in digital marketing
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
By earning this Diploma, you will be able to:
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyse and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
- Duration: Six Months or 5 Days Intensive Training
- Opening Date: March 2017
- Costs: US$ 1 400
- Payment Options: Once-off or Installments
- Examination: Online Exams
- Course Ephasis: Practical Digital Marketing with a real-world project.
The registration process will start within a month from now. We are happy to inform you when it starts.