Google Digital Skills Training is a program running in Zimbabwe since February 2017. It may sound like a low-value offer from Google or a campaign for pushing their products into the newly emerging African markets. Primarily Google is not pushing its products in Africa using the Digital Skills Training but they are promoting the use of the internet for the benefit of African young people.
As a business, there are very lessons that you will learn by participating in this program. I have here reasons why you need to include everyone you work with in the training program.
Who should participate?
This is a good question to actually! Sometimes as a business leader, you may feel like investing into people who can immediate convert the knowledge and skills into value for the business. One of the good things about this Google Digital Skills Training Program is that it has no academic prerequisites. This opens the door to all the people who work with you at any level to participate.
In certain circumstances, it is not possible to get everyone trained due to timetables and different roles. However, it is very important to get as many people as possible in your business to have this kind of training. Here is why:
Why everyone needs the Google Digital Skills Training
1. Google Digital Skills training helps trainees to build a good online personal profile
If you are running an SME or you are a freelancer, chances are that you deal with clients who never heard of your brand name before. When potential customers look for your employees online, their profiles affect the brand image and position in the eyes of the potential client. Accounting firms, for example, get projects based on the profiles of the staff that the company has.
When all the employees in the company present themselves as professionals online, the brand image is lifted in the client’s eyes. Sometimes, especially when it comes to external investments, the profiles of the employees are the only chance an external investor has to see the quality of people at the company.
Therefore, the advantage of having everyone in the company exposed to this training is that the whole organizations will have a very good professional representation digitally.
2. The more people who are digitally active in your company the more digital evangelists the business has.
In this era, there its obvious that there is going to talk about your business on social media or blogs. This talk may be good or bad. In both cases, you will need your employees to participate in these discussions. They are likely to be the most informed group of people about your products and business anyway. Hopefully, they will participate in favor of the business.
When you do not have a big number of employees who are digitally inactive, the huge talk against your brand or product will go on and on without any contrary opinions in it. Your employees are better positioned to speak in your favor in any situation.
The Google Digital Skills Training will help you by sensitizing your employees to be active digitally. This will cause them to participate in the conversations around your brand in case they meet some. In the digital world, the image of any brand is a product of the collaboration of many people. When you employees collaborate in your favor digitally, even by sharing your blog posts, tweets and other posts, it makes your message more people naturally.
Get the whole team trained; generate some evangelists for your products, brand, and business. With training, they will know what to do or at least alert the right people when they discover something.