Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach decades ago. So how can digital skills lead to successful entrepreneurship? Continue reading “Why Digital Skills are key to successful entrepreneurship”→
In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line.
What should customers do?
Websites must make the customers take an action towards becoming a customer. An effective website must have content that helps visitors to take the desired action.
The desired action could be any of these and more:
Here are some of the essential skills every professional digital marketer needs. Learn and master these to become a very good digital marketer.
The demand for digital marketing professionals is rapidly increasing around the world. One of the beauties of the roles in the digital world is that the professionals can work from anywhere in the world.
But what exactly should a digital marketer be expected to know? Continue reading “7 Essential Skills of Professional Digital Marketers”→
Whether you want to network in your industry, get business leads or become an influencer in your area of speciality, creating a strong LinkedIn profile is a good way to get started. I have personally benefited from taking the time to attend my LinkedIn profile over the past four months. Continue reading “Building a Strong LinkedIn Profile [Info-graphic]”→
Google Digital Skills Training is a program running in Zimbabwe since February 2017. It may sound like a low-value offer from Google or a campaign for pushing their products into the newly emerging African markets. Primarily Google is not pushing its products in Africa using the Digital Skills Training but they are promoting the use of the internet for the benefit of African young people. Continue reading “Why Everyone At Your Workplace Needs Google Digital Skills Training”→Read More
Even though the Internet is available in Africa and it is growing faster than anywhere else in the world, many digital entrepreneurs struggle to make the most of this resource. There are many struggles in Africa generally which hinder the progress of the continent in the digital space, but I believe that with a very small mental shift, we can have globally disruptive technology emerging from Africa. Continue reading “How to go past 5 common challenges for African entrepreneurs.”→Read More