Blog
The Biggest Problem with Digital Marketing and How to Solve It
The biggest problem with most digital marketing efforts is that they are not aligned with business goals. There are many distractive statistics available in digital marketing. Without a clear goal to be achieved, people end up celebrating successes that are worthless....
Digital marketing relevance in Zimbabwe
The explosion of digital marketing is no longer a relatively new revolution. Today, the internet is creating enough opportunities, and everyone knows that it has changed how businesses operate, governments function, and consumers behave. With the advent and power of...
12 Signs Of ‘Me Too’ Business Websites
‘Me too’ websites? Yes, the pressure to become modern pushes some people to create websites for their businesses. Imagine a situation where 60% or more of your customers are convinced by your website to work with you! ‘Me too’ websites are the reason why people don’t...
E-mail Marketing for business growth
Email Marketing: Essential Skills for Digital Marketers. There are many channels and tools that are available to digital marketers and more are released regularly like the Facebook messenger chatbots. Email marketing has been around for a long time and it still...
Why Digital Skills are key to successful entrepreneurship
Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology...
Why having Website Management skills is important for Marketers
The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients. As a marketer or...