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Blog

Mar
02

7 Essential Skills of Professional Digital Marketers

Here are some of the essential skills every professional digital marketer needs.

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Aug
02

The Biggest Problem with Digital Marketing and How to Solve It

The biggest problem with most digital marketing efforts is that they are not aligned with business goals.

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Jan
25

Digital marketing relevance in Zimbabwe

The explosion of digital marketing is no longer a relatively new revolution.

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Nov
29

12 Signs Of ‘Me Too’ Business Websites

‘Me too’ websites? Yes, the pressure to become modern pushes some people to create websites for their businesses.

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Sep
21

E-mail Marketing for business growth

Email marketing has been around for a long time and it still remains the most effective channel for sales conversion, engagement and building relationships with existing clients and followers.

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Why Digital Skills are key to successful entrepreneurship

Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach […]

By mugabetapiwa | Digital Marketing . Entrepreneurship
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Sep
08

Why having Website Management skills is important for Marketers

The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients. As a marketer or entrepreneur, it is very important that you learn to manage websites

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Aug
04

Tips for determining content for a Business Website

In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line. What should customers do? Websites must make the customers take […]

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Jun
20

How to make an African Business Globally Digitally Visible

Africa is a dark continent. That’s racism! Wait, let me explain. Can you see in the dark? No, I can’t! Well, you cannot see what is in Africa from outside. That’s I am saying it’s a dark continent because no one can easily find something in Africa especially on the internet. And this can be […]

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Jun
04

Building a Strong LinkedIn Profile [Info-graphic]

Whether you want to network in your industry, get business leads or become an influencer in your area of speciality, creating a strong LinkedIn profile is a good way to get started. I have personally benefited from taking the time to attend my LinkedIn profile over the past four months.

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