The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients. As a marketer or entrepreneur, it is very important that you learn to manage websites
In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line. What should customers do? Websites must make the customers take […]
Africa is a dark continent, we need more business visibility. That’s racism! Wait, let me explain. Can you see in the dark? No, I can’t! Well, you cannot see what is in Africa from the outside. That’s I am saying it’s a dark continent because no one can easily find something in Africa especially on […]
Whether you want to network in your industry, get business leads or become an influencer in your area of speciality, creating a strong LinkedIn profile is a good way to get started. I have personally benefited from taking the time to attend my LinkedIn profile over the past four months.
Even though the Internet is available in Africa and it is growing faster than anywhere else in the world, many African entrepreneurs struggle to make the most of this resource. There are many struggles in Africa generally which hinder the progress of the continent in the digital space, but I believe that with a very […]