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Why having Website Management skills is important for Marketers

The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients. As a marketer or...

Tips for determining content for a Business Website

In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line. What...

How to make an African Business Globally Digitally Visible

Africa is a dark continent. That's racism! Wait, let me explain. Can you see in the dark? No, I can't! Well, you cannot see what is in Africa from outside. That's I am saying it's a dark continent because no one can easily find something in Africa especially on the...

Building a Strong LinkedIn Profile [Info-graphic]

Whether you want to network in your industry, get business leads or become an influencer in your area of speciality, creating a strong LinkedIn profile is a good way to get started. I have personally benefited from taking the time to attend my LinkedIn profile over...

Why Everyone At Your Workplace Needs Google Digital Skills Training

[vc_row][vc_column][vc_column_text]Google Digital Skills Training is a program running in Zimbabwe since February 2017. It may sound like a low-value offer from Google or a campaign for pushing their products into the newly emerging African markets. Primarily Google...

African Entrepreneurs: 5 Sleazy Challenges & Solutions.

African Entrepreneurs: 5 Sleazy Challenges & Solutions.

Even though the Internet is available in Africa and it is growing faster than anywhere else in the world, many African entrepreneurs struggle to make the most of this resource. There are many struggles in Africa generally which hinder the progress of the continent in...

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