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Digital Marketing

Aug
24

8 Steps to Professional Digital Marketing – Video

  These 8 Steps to professional digital marketing, when taken with determination can effectively convert anyone into a recognisable professional marketer. Here are the steps.

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Mar
02

7 Essential Skills of Professional Digital Marketers

Here are some of the essential skills every professional digital marketer needs.

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Aug
02

The Biggest Problem with Digital Marketing and How to Solve It

The biggest problem with most digital marketing efforts is that they are not aligned with business goals.

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Jan
25

Digital Marketing in Zimbabwe

The explosion of digital marketing in Zimbabwe and the world is no longer new.

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Nov
29

12 Signs Of ‘Me Too’ Business Websites

‘Me too’ websites? Yes, the pressure to become modern pushes some people to create websites for their businesses.

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Sep
21

E-mail Marketing for business growth

Email marketing has been around for a long time and it still remains the most effective channel for sales conversion, engagement and building relationships with existing clients and followers.

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Why Digital Skills are key to successful entrepreneurship

Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach […]

By mugabetapiwa | Digital Marketing . Entrepreneurship
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Sep
08

Why having Website Management skills is important for Marketers

The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients. As a marketer or entrepreneur, it is very important that you learn to manage websites

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Aug
04

Tips for determining content for a Business Website

In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line. What should customers do? Websites must make the customers take […]

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