Digital marketing relevance in Zimbabwe
The explosion of digital marketing is no longer a relatively new revolution.
12 Signs Of ‘Me Too’ Business Websites
‘Me too’ websites? Yes, the pressure to become modern pushes some people to create websites for their businesses.
E-mail Marketing for business growth
Email marketing has been around for a long time and it still remains the most effective channel for sales conversion, engagement and building relationships with existing clients and followers.
Why Digital Skills are key to successful entrepreneurship
Digital skills are any skills that give you the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. The internet has affected all aspects our lives and entrepreneurship has not been spared. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach […]
Why having Website Management skills is important for Marketers
The website is the only digital channel of interacting with customers that a marketer has 100% control over. When built well, the website is the place where the real business occurs. Real business is the conversion of visitors to clients. As a marketer or entrepreneur, it is very important that you learn to manage websites
Tips for determining content for a Business Website
In my nine years of experience working with clients, I have noticed that there is a huge struggle for many to determine what content should be on the website. An estimated 90% of business websites in Africa are not contributing to the business’ bottom line. What should customers do? Websites must make the customers take […]
How to make an African Business Globally Digitally Visible
Africa is a dark continent. That’s racism! Wait, let me explain. Can you see in the dark? No, I can’t! Well, you cannot see what is in Africa from outside. That’s I am saying it’s a dark continent because no one can easily find something in Africa especially on the internet. And this can be […]
Building a Strong LinkedIn Profile [Info-graphic]
Whether you want to network in your industry, get business leads or become an influencer in your area of speciality, creating a strong LinkedIn profile is a good way to get started. I have personally benefited from taking the time to attend my LinkedIn profile over the past four months.
Why Everyone At Your Workplace Needs Google Digital Skills Training
Google Digital Skills Training is a program running in Zimbabwe since February 2017. It may sound like a low-value offer from Google or a campaign for pushing their products into the newly emerging African markets. Primarily Google is not pushing its products in Africa using the Digital Skills Training but they are promoting the use […]
African Entrepreneurs: 5 Sleazy Challenges & Solutions.
Even though the Internet is available in Africa and it is growing faster than anywhere else in the world, many African entrepreneurs struggle to make the most of this resource. There are many struggles in Africa generally which hinder the progress of the continent in the digital space, but I believe that with a very […]