Embark on a digital marketing practical training journey with our professional digital marketing course. Develop valuable skills and knowledge in digital marketing through our comprehensive and professional program. Get hands-on training and learn how to effectively use digital marketing technology to achieve business goals. Enrol in our practical and industry-recognized program to join the top digital marketers. Start your digital marketing career today.
Professional Digital Marketing Course
The Pan-Degree in Practical Digital Marketing course aims to provide marketers and business leaders with practical and relevant digital skills. Our goal is to produce the best digital marketers on the continent, equipped with the ability to achieve business goals using digital marketing technology.
The Pan Degree is a practical and professional certification developed and maintained by industry experts. Possessing a Pan-Degree makes individuals highly marketable and employable.
Learning Options: Online and Face-to-face Classes
This professional digital marketing course offers both online and face-to-face options, providing flexibility for learners. Face-to-face classes are available in Harare, Zimbabwe and take place on Saturdays only, allowing students to balance their other commitments. For those who prefer the convenience of online learning, the course can be accessed from anywhere. Online classes are priced at $50 per month, while face-to-face classes are available at $80 per month. Choose the format that suits your needs and embark on a transformative digital marketing journey today.
Professional Digital Marketing Course Details
- 14 modules and 126 hours of video content.
- In-person sessions are available upon booking.
- Information-packed training covering basics to advanced digital marketing techniques.
- Suitable for beginners to advanced-level digital marketers.
- Course content is designed with consideration of current digital marketing technology and the job market.
- Practical assignments at the end of each module.
- Live project work and examples for a hands-on learning experience.
Download Course Outline
Course Prerequisites or Requirements
To enrol in the Pan Degree in Practical Digital Marketing, you need:
- Access to a good working laptop or tablet. Most modules can be done on mobile phones, but a laptop or tablet is required for three modules.
- Internet connection. Stable internet is necessary to complete the course and have the best experience.
- Basic knowledge and experience using the internet. This course assumes you already have these skills.
- Weekly time allocation of 5 to 8 hours.
- No academic requirements to enrol, but some tertiary education prior to the course increases understanding and appreciation of the shared principles.
Hands-On Digital Marketing Project
The Pan Degree in Practical Digital Marketing course requires every student to apply their learning to a real-world or imaginary business throughout the course. This provides practical insights that marketers and entrepreneurs can use daily. The project assignment constitutes 40% of the final grade.
Get a Digital Marketing Certification
The Pan Degree in Practical Digital Marketing is accredited by CPD UK, making it the most powerful digital marketing certification on the continent. It offers both a strong African and international certification upon completion.
Afrodigital Pan University is a rising African digital marketing institute with courses accredited by CPD UK. Our institute hires professional and experienced experts as lecturers, tutors, and trainers, ensuring that our students gain qualifications and skills that are in demand by the industry. Our courses are designed by leading professionals in the digital marketing domain.
Digital Marketing Practical Training
In addition to the standard course modules, we offer the flexibility to customize the modules to provide digital marketing practical training for groups or marketing teams who may have limited time and budgets. This tailored approach allows organizations to focus on specific areas of digital marketing practical training that are most relevant to their needs. Whether it’s social media marketing, search engine optimization, content marketing, or any other specific aspect, we can create a customized training program to address your requirements. Contact us to explore the possibilities and arrange custom digital marketing practical training that meets your team’s unique needs.
The course modules
- Executive Introduction to Digital Marketing: An overview of digital marketing concepts and strategies for executives and decision-makers.
- Digital Transformation: Understanding and navigating the process of incorporating digital technologies and strategies into an organization.
- Website Management: Learning how to create, optimize, and maintain a successful website to enhance online presence and user experience.
- Search Engine Optimization: Techniques to improve website visibility and ranking on search engine results pages through organic means.
- Content Marketing: Creating and distributing valuable content to attract and engage target audiences, driving brand awareness and customer loyalty.
- Social Media Marketing: Utilizing social media platforms to build brand presence, engage with audiences, and drive traffic and conversions.
- Email Marketing & Automation: Harnessing the power of email marketing campaigns and automation tools to nurture leads and drive conversions.
- Online CRM: Managing customer relationships effectively through digital platforms, enhancing customer satisfaction and loyalty.
- Digital Selling: Leveraging digital channels and strategies to generate leads, close sales, and drive revenue growth.
- Social Media Advertising: Developing and implementing targeted advertising campaigns on social media platforms to reach and convert specific audiences.
- Search Engine Advertising: Utilizing paid advertising to increase visibility and drive traffic through search engine result pages.
- Web and Data Analytics: Collecting, analyzing, and interpreting website data to gain insights and improve digital marketing performance.
- Digital Strategy Development: Creating comprehensive strategies that align organizational goals with digital marketing tactics to achieve business objectives.
Pan Degree in Practical Digital Marketing Certification Process
To determine the final grades for the course, a specific formula is used, taking into account various components of the learning process. The final grade is calculated using the following formula: Assignments, which make up 20% of the final grade, provide an opportunity for students to demonstrate their understanding and application of the course material. The project, accounting for 40% of the final grade, allows students to showcase their practical skills by applying their knowledge to a real-world or imaginary business scenario. Lastly, the final multiple-choice questionnaire (MCQ), contributing 40% to the final grade, assesses students’ comprehensive understanding of the course content. By combining these factors, the final grades are determined. This comprehensive evaluation ensures that students’ performance across various aspects of the course is taken into account, providing a fair and accurate measure of their mastery of practical digital marketing techniques.
Professional Certification from Pan Afrodigital and CPD UK
Upon successful completion of the course, students will receive a valuable certificate and a comprehensive course transcript. These credentials are jointly issued by Pan Afrodigital and CPD UK, enhancing the credibility and recognition of the certification. The certificate serves as tangible proof of the knowledge and skills acquired throughout the course, validating students’ expertise in practical digital marketing. It showcases their commitment to professional development and their dedication to staying up-to-date with industry best practices. The course transcript provides a detailed record of the modules completed, the grades obtained, and the overall performance, allowing students to showcase their achievements and progress to prospective employers or clients. These credentials from both Pan Afrodigital and CPD UK give students a competitive edge in the job market and demonstrate their commitment to excellence in the field of digital marketing.