Course Description

Professional Certificate in Practical Digital Marketing

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The Professional Certificate in Practical Digital Marketing course aims to provide a solid introduction to professional digital marketing to marketers and business leaders. The skills gained by students in this course are very practical and match what the marketing industry requires today. Our goal is to introduce professionals to digital marketing while imparting to them the knowledge and skills the marketing industry needs.

Digital Marketing Certification

The Professional Certificate in Practical Digital Marketing is developed and maintained by industry experts in order to provide practical and professional qualifications. This makes individuals who possess this qualification employable.

Course Details

  • Nine comprehensive modules
  • Extra one-on-one sessions are available after booking.
  • Practical illustrations and assignments.
  • Information-packed practical training starting from basics to medium-level digital marketing techniques.
  • Best suitable for beginners and those who learn faster when demonstrated.
  • Course content is designed by considering current digital marketing technology and the job market.
  • Practical assignments and quizzes at the end of every module.
  • A practical learning experience with live project work and examples.

Course Requirements

The Professional Certificate in Practical Digital Marketing requires the following:

  • Access to a good working laptop. Most of the modules can be done on mobile phones but there are modules which require a laptop for the best experience.
  • Internet connection. The Professional Certificate in Practical Digital Marketing is done either online or hybrid. Hybrid means students do classes both online and face-to-face.
  • Weekly time allocation of 5 to 8 hours per week. If your schedule does not allow this amount of time weekly, it is likely that you will not be able to finish the course within the four months of allocated time.
  • There are no academic requirements to enrol in this course. However, we have seen from experience that people who have some tertiary education prior to taking this course have higher chances of not only completing but also easily grasping the principles shared in the course. Since the course is practical, all the students graduate with very similar skills but differing levels of appreciation of the principles, theories and ideas shared in the course.


The Professional Certificate in Practical Digital Marketing course is most valuable in making it mandatory for every student to have a real-world or imaginary business where they will be applying all they are learning throughout the course. The student will answer all the assignment questions in the course in the context of their chosen business.

This provides high value to both marketers and entrepreneurs taking the course as they can use either their workplace or business as the project business. As they get feedback from the mentoring professionals, they will be getting practical insights they can practically use on a daily basis.

The project assignment constitutes 40% of the final grade for the pan degree in practical digital marketing.


The Professional Certificate in Practical Digital Marketing is accredited by CPD UK. This makes this course the most powerful digital marketing certification on the continent. As it is the only course which gives both a strong African and Internation certification at completion.


 Afrodigital Pan University is one of the rising African digital marketing institutes. They have their courses accredited by CPD UK. This digital marketing institute prides itself on hiring professional and experienced experts as lecturers, tutors and trainers. Students graduating from Afrodigital do not need to worry about having qualifications or skills that the industry doesn’t need. The courses are designed by leading professionals in each domain including digital marketing.


What’s is a pan degree?

The Pan-Degree is a qualification developed by Afrodigital Pan-University. The Pan-degrees are practical professional qualifications which are awarded to individuals who have proven practical experience and expertise in the chosen fields. The Pan-degrees are developed and maintained by industry experts.

Who accredits Pan Afrodigital courses?

Pan Afrodigital is an up-and-coming African institute that offers skills-based courses accredited by the CPD UK and local universities. The institute is unique in that it hires professional and experienced instructors, so students can rest assured they are receiving a top-notch education. The courses are also designed by domain leaders in respective areas, so students can graduate with the confidence that they have the skills and qualifications the industry demands.

Has anyone benefitted from these courses?

The students who have taken the Pan Afrodigital course have benefited greatly. They have found jobs, been promoted, became confident to grow their own businesses and more. You can read real student testimonials here.

How does Afrodigital choose facilitators?

We at Pan Afrodigital carefully select facilitators who have professional experience and expertise to impart skills to students. We do not work with theoretical people but rather, those born of practical experience in the industry.

Which platform are online courses on?

Our online classes offer a flexible learning experience, allowing students to watch pre-recorded lectures or read text-based materials at their own pace. This combination of video and text helps students learn in the way that best suits their needs and preferences.

“Afrodigital offers practical and relevant modules that are imperative for those starting in Digital Marketing and even for those who are already in this dynamic field. I highly recommend these engaging, well-structured and informative courses. 5 stars for providing solid online modules during this Covid-19 pandemic.”

Gamuchirai Maposah – Steward Bank Digital Marketing Manager

“I was one of the first people to take this course and I can honestly say it’s absolutely worth it! I have used everything I learnt from here in my career, and the added knowledge has been advantageous during job hunts. The course is highly practical and adapts digital marketing principles for the African context, which you won’t find easily with other similar offerings.”

Tapiwanashe Manhombo – Digital Storyteller

Read more testimonies.

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