We are fast approaching the end of the year, which means it’s time to start thinking about your plans for 2019. At the beginning of the year most companies, if not all, made some resolutions. Sadly, these plans seem to have overlooked the use of digital marketing to promote the organization. We know this because a simple Google search for most of our local companies will yield little to no results at all. That’s why we are offering this Google for Business Two Day Boot Camp. So how about you plan for the year 2019 and learn how best to use Google tools to put your business at the top and increase revenue whilst at it?.
What the Google for Business Boot Camp is about
While there are many facets to digital marketing, one underutilised tool is the search engine, particularly Google. Now, there are a lot of functions that make up Google, and these you can also use for the betterment of your business. In this boot camp, you will learn all about how you can effectively use Google Ads (formerly known as AdWords) to push your business. You will also learn how to optimize your website to make it rank well on Google search results. In short, this boot camp will teach you how SEO and Google Ads can be used to bring about the best business results for your organisation.
On Google Ads
Google Ads happens to be the leading online marketing service that allows advertisers/marketers to promote ads that appear on top of and next to Google’s organic search results. This boot camp provides you with the opportunity to:
- Learn how to build successful Google Ads campaigns that work for user acquisition, increasing sales, and lead generation.
- Discover how to budget for Google Ads and avoid wasting money on campaigns that don’t work
- Learn what you need to know to become a Google Ads pro.
- Find out the most important strategies to maximize conversions and ROI for your Google Ads
Search Engine Optimisation, which is usually just called SEO, is the process of making changes to your website design and content in order to help it rank better on the search results pages. Optimizing your website for the search engines will increase your visibility in the organic or unpaid search engine results. Just like Google Ads, knowing about SEO and how best to use it also has its benefits for any organisation. When SEO is done well, it can help an organisation to achieve the following:
- SEO assists an organisation to rank high in the search engine result pages and this only can ensure that you have more reach to targeted customers. This will increase customer database.
- Brand awareness is automatically increased for an organisation that ranks high on search engine results.
- High rankings on search engine results have been directly linked to increases conversion rates
Why You Should Attend
If you are having a hard time making up your mind on whether you should attend, let us help you out. While there are numerous benefits of using the tools that the Boot Camp teaches, we have only listed a few to help you make an educated decision.
Who should come?
Are you a marketer looking to enhance his/her digital skills? Are you a business owner or a decision maker looking to increase the organisation’s visibility and revenue? Are you a Google Ads or SEO specialist looking to advance his/her skills? This boot camp is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand Google Ads better, and Founders/CEOs of new or existing businesses who are looking for profitable ways to boost conversions. If you’re none of the above, but you are eager to learn these important skills, then you are also very welcome. You don’t have to be “tech-savvy” to join us for the boot camp. The concepts to be discussed are very simple, comprehensive and actionable.
Soon, you will be reviewing your year and assessing the progress you’ve made. Can you honestly say you are happy with what you have achieved? If not, then it may be time to try something different to what you normally do. Contact us on +263775816121 or +263773943445, or email firstname.lastname@example.org.