Pan Degree in Practical Digital Marketing Course

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6 October, 2021
4 months


Trust Nhokovedzo
Trust Nhokovedzo
Senior Lecturer


12 Trent Road. Avonlea. Harare. Zimbabwe.   View map

The Pan Degree in Practical Digital Marketing online course aims to provide marketers and business leaders with useful and relevant digital skills. The digital marketing skills gained by the participants of this course go beyond just being aware of digital marketing. Our goal to produce the best digital marketers in the continent with the ability to practically achieve business goals using digital marketing technology. This digital marketing course is the first pan degree program by Afrodigital

The Need for Digital Marketing

90% of the people who are practising digital marketers are not certified. In a formal world, they cannot prove their knowledge. 95% of all certified digital marketing professionals are promoted in their workplaces.

Afrodigital Pan University offers the Pan Degree in Practical Digital Marketing course to close the gap between the skills set of African digital marketing professionals to those in the first world countries. Our graduates have been adopted into reputable organisations as experts in digital marketing.

The Global Need for Professional Digital Marketers.

Marketers need to understand digital marketing not from a familiarisation standpoint but a practical effective engaged learning. As the global digital economy grows, the need for real digital marketing experts in skyrocketing.

This digital course is designed to be an entry point for anyone who wants to be a recognised professional digital marketer.  The digital marketing pan degree will help you kick-start this exciting journey to becoming a professional digital marketer who has results. Whether you are a seasoned business owner who wants to take his business online or a beginner, this course is perfect for you to get started.

What does the digital marketing course cover?

Digital marketing (online marketing) has many subjects. To become a digital marketing master a student must learn at least the following marketing techniques:

  • Social Media Marketing. This has to do with practising digital marketing principles on popular social networks. There is Social Media Management and Advertising. The most popular social media platforms include Facebook, LinkedIn, Instagram, Twitter, YouTube and many more.
  • Search Engines. Google, Bing and Ask.com are example search engines. Marketers strive to be seen and generate value from potential customer search and Search Engine Optimization and Pay Per Click Ads can be used.
  • Websites optimization. These are the core of digital marketing. Expert digital marketers know that a bad website will not take the business anywhere digitally.
  • Marketing automation. This is the use of different communication technologies to communicate and respond usefully to client actions for maximised conversion and customer retention. Email marketing is closely related to marketing automation.
  • Digital marketing strategy. Getting into action without a clear plan for success leads to frustration. Strategy and planning are critical in effective digital.
  • Content marketing. A good digital marketing course should leave the student with a clear understanding of what and why content marketing is important. There are key elements like keyword research and content assessment which are also essential skills a student must learn. Content includes blog posts, videos, infographics and any other information that can be used for marketing effectively.

What is taught in this Digital Marketing Course?

1. Executive Introduction to Digital Marketing
2. Digital Transformation
3. Website Optimization
4. Search Engine Optimization
5. Content Marketing
6. Social Media Marketing
7. Marketing Automation
8. Customer Relationship Management
9. Digital Selling
10. Social Media Advertising
11. Social Engine Advertising
12. Web Analytics
13. Digital Strategy Development
14. Pan Degree Project

The Pan Degree has a very practical approach. Enrolled students are required to adopt an existing or new business where they can practise assignments tasked to them. At the end of the course, there is a project that each student carries out as well as an online 1 hour exam.

Why Pan-degree in Practical Digital Marketing Course?

  • Digital marketing is a practical subject. Employers need someone who can do what they learnt. Theoretical knowledge limits professionals to thrive in a digital marketing career.
  • Specialising too early can become a mistake if it happens at the cost of understanding digital marketing in general. A professional digital marketer has full range knowledge on how each digital marketing topic works. Becoming a topical expert comes by experience.
  • The Pan Degree in Practical Digital Marketing has practical modules. The modules give the student a chance to do everything from websites, campaign planning, social media and strategy development.

The Pan Degree in Practical Digital Marketing was developed with the goal of training wholistic digital marketers in mind.

Who is this course for?

  • marketing managers
  • entrepreneurs
  • marketing professionals

How much is the Digital Marketing Course Fees?

The pan-degree in digital marketing costs USD $140 and is 4 months long. Payments of USD $70 deposit and USD $70 balance within 30 days  are also accepted.

Our goal is to produce the best digital marketers in the continent with the ability to practically achieve business goals using digital marketing skills. Let us get started.

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