Pan-Degree In Practical Digital Marketing
The Pan-Degree in Practical Digital Marketing (with online and in-person classes) course aims to provide marketers and business leaders with useful and relevant digital skills. The digital marketing skills gained by the participants of this course go beyond just being aware of digital marketing. Our goal to produce the best digital marketers on the continent with the ability to practically achieve business goals using digital marketing technology.
90% of the people who are practising digital marketers are not certified. In a formal world, they cannot prove their knowledge. 95% of all certified digital marketing professionals are promoted in their workplaces.
Afrodigital Pan-University offers the Pan-Degree in Practical Digital Marketing course to close the gap between the skills set of African digital marketing professionals to those in the first world countries. Our graduates have been adopted into reputable organisations as experts in digital marketing.
The Global Need for Professional Digital Marketers
Marketers need to understand digital marketing not from a familiarisation standpoint but a practical effective engaged learning. As the global digital economy grows, the need for real digital marketing experts in sky rocketing.
This course is designed to be an entry point for anyone who wants to be a recognised professional digital marketer. The digital marketing pan-degree will help you kick-start this exciting journey to becoming a professional digital marketer who has results. Whether you are a seasoned business owner who wants to take his business online or a beginner, this course is perfect for you to get started.
Introduction to Digital Marketing
The Introduction to Digital Marketing module will build a foundation on conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
The Website Optimisation module will explore how to build and publish a well- designed, efficient and optimised a website that is aligned to your business prospects. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option dependant on budget and business goals.
The Content Marketing module will assist you in developing the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented and data-driven manner informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Social Media Advertising
Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising on social media and how to execute advertising campaigns that resonate with your audience.
Search Engine Optimization
Search engines are an essential part of the online experience. In this module you learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.
Search Engine Marketing
Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Google Ads.
The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimise and report on the performance of campaigns.
Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this module, you’ll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Digital Marketing Strategy & Planning
Planning and creating effective strategies makes any digital marketer invaluable to a business. The ability to use digital marketing techniques to achieve real business goals is what will make African businesses value digital marketing more than they do today.
Marketing Executives, Managers, Senior Management
Anyone responsible for developing and/or implementing a digital marketing strategy for their organisation
Anyone looking to pursue a career in digital marketing
Duration: Four Months (Online Classes – Self Paced)
Next Opening Date: February 2020
Costs: US$ 140
Payment Options: Once-off or Installments
Examination: Online Exams
Course Emphasis: Practical Digital Marketing with a real-world project.