Executive Introduction to Digital Marketing
Digital Transformation
Website Optimization
Search Engine Optimization
Content Marketing
Social Media Marketing
Marketing Automation
Customer Relationship Management
Digital Selling
Social Media Advertising
Search Engine Advertising
Web Analytics
Digital Strategy Development
Pan-degree Project

The African Context


Welcome! Please watch this video in full and read through the course materials before going forward. The information shared here shall be required in future activities (Tests and Quizzes).


The digital space in Africa has the potential to become the backbone of the development of the continent. Download the following documents and read through.

  1. Digital Economy For Africa - World Bank
  2. Digital transformation in Africa